From November of 2010, Gucci will address not only keep the big girls fashion, as they launched their new Children’s Library, which is to be his new economic target for the future, considering that crisis affect little or nothing niche concerning children.
The face of the child campaign is about to open the market has some features that are likely to play against. The first is that it has selected Jennifer Lopez with twins on the beach to make mothers feel identified with it. This already seems kind of odd, because the image of Jennifer’s never been very close to being maternal.
Secondly, the clothes and children-model campaign, appear next to a teddy bear gold plated, suggesting openly that the clothing is related to something luxurious, something that can not produce identification in markets recession. The question that naturally arises then is, if anything is waiting to open to other markets.
Finally, as to give a bonus to your campaign, add something of a campaign donation to UNICEF, along the face of the famous Jennifer Lopez. Everything indicates that the promotional campaign was not well thought out, unless it is seeking to generate cognitive dissonance in their buyers!.
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